Synonymous is a full service, luxury interior architecture and design firm based in New York City, serving clients nationwide. The studio was founded by multi-talented creative director Paola Arletty. Project managing with astute judgement and proficiency, Synonymous specializes in high-end, timeless, elegant, refined, sophisticated and classic hotel-like interiors. Such that represent utmost convenience, the comforts of modern living and the sensibility of historical references. The team manages everything from concept to completion with meticulous attention to detail, including the shell of interiors by detailing floor-plans, layouts, millwork, custom cabinetry, selecting finishes through to the complete furnishing and turn-key styling. The studio's innate ability to develop innovative schemes encompassing expertly designed bespoke furniture, lighting and accessories, while working with a team of skilled craftsman individually chosen, ensure beautiful projects delivered with an unequalled calibre. We work with luxury developers as well as affluent, discerning individuals and families on their new-build homes and complete top to bottom remodels. Services are always tailored to the client's needs, specifications and budget, utilizing our expertise, competence and experience to design highly harmonized interiors.
Founder + Creative Director
Paola Arletty Eduardo founded Synonymous with a desire to develop interiors that felt purposeful, harmonized, sophisticated and always timeless. Her innate talent for coordinating opulent spaces is truly impeccable, offering her unparalleled creative vision for expertly imagined projects. She loves all things architecture and is known to be a multi-faceted individual with varying interests in the arts. Growing up in multi-cultural New York City, her passion for languages, distinct countries and cultures quite literally allows her to communicate with ease and deliver to the most demanding requests. She studied interior design independently through private courses in New York City, which enhanced her already natural abilities for space planing and curation. Experience was gained by helping clients throughout neighboring states when she was merely 17 years old. Paola's aesthetic is formal, yet refreshing, relaxed and soothing, prompting the interiors by Synonymous to reflect this. Her role is to skillfully oversee all design concepts, while keeping true to the Synonymous signature aesthetic and ensuring that every scheme is tailored to the client and always being fulfilled to the highest level of excellence.